Fix Broken Tracking, Reporting & Data Discrepancies

Trust your data again. We identify and fix gaps in tracking and attribution to increase profit, cut wasteful spend, improve CLTV, decrease return rate and fix double-counted or missed conversions.

Recognized by

The Business of Fashion
WWD
Inc. 5000 America's Fastest Growing Private Companies
Inc.5000 2020
Clutch Top Conversion Optimization Company - San Antonio 2023
Clutch PPC Company - Ecommerce San Antonio 2023
WWD
The Business of Fashion

Lots of Fancy Words, Bottom Line... You Just Want It to Work

The scope of data is bigger than you might think. These are the areas we can help you navigate the complexities, so your data works for you.

1

Tracking

Are your website visitors being tracked properly? Is the data integrated with marketing and analytics platforms?

2

Reporting

Is what is being tracked, being reported? Are you operating with standard KPIs?

3

Data Discrepancies

Is what is being reporting accurate? Are there gaps in your data? Is your data organized?

4

Attribution

Are all of the reports you receive standardized? Do the numbers add up correctly, especially revenue?

5

Insights

Do you know where to look for wins? Do you have benchmarks to know what is good or bad?

6

Action

Can you take strategic action on your data to increase revenue, save money or improve profit?

How We Help

We Bridge the Gap Between Executives, Marketers, Analysts and Developers

Operate confidently knowing that your data is right. No more fluffy metrics or issues interpreting your data.

Marketers

Marketers

Operate on the assumption that the data they receive is correct.

  • Don't know how to technical scope what they want
  • Operate for long periods of time on bad data because they don't know the data is bad
  • Never communicate they only need directional data, not 100% accuracy
  • Feel constant pressure to make the numbers look good

Data Analysts

Data Analysts

Rarely have direct experience analyzing marketing data.

  • Rarely tackle marketing problems
  • Only able to share facts, not why it happened or what to do next
  • Difficultly recommending solutions due to lack of marketing experience
  • Know how to use Analytics/BI software, but not how to stand it up and maintain it

Developers

Developers

Can build it, but no one gives them specific details on what to make.

  • Don't know what marketers and analysts want
  • Are more familiar with databases than marketing technology and analytics software
  • Incorrectly assume marketers need accounting-level data accuracy
Problems We Solve

We Are the Solution to These Common Analytics Challenges

Not all agencies are created equal. Work with a team that has the data and experience to know what is right in ecommerce.

Conversion Tracking

We can help resolve double-counted or missed conversions. Pixels and Google Tag Manager.

Custom Reports

Your business is unique. You need all the standard reports plus modifications that work for you.

Google Analytics 4

We help brands make their Google Analytics 4 dashboard look and feel like Google Analytics 3/Universal Analytics.

Marketing Attribution

Teams don't know what is right and where to spend when all of the reports don't add up.

CLTV Modeling

Go deeper than cohorts. Learn what products drive margin and repeat purchases.

Technology Selection

We know the ins and outs of what works and what doesn't. Use solutions that fit your business and budget.

Case Study

Innovators in Spirits

From humble beginnings as a gifting and delivery service, today they support a seamless retailer experience for every major spirit brand in the United States.

ReserveBar

  • Created customized solutions for tracking hundreds of brands in Google Analytics 4 using Google Tag Manager
  • Evaluated data for performance and anomalies for potential acquisitions.
  • Optimized average order value and free shipping spend hurdle through A/B Testing.

60% (YOY)

Helped increase Ecommerce Revenue


62%

Increase in Conversion Rate

How We Engage

Tell Us About Your Needs

We engage differently than other agencies by truly listening to your needs. We craft a custom plan that aligns with your goals and provide a full preview, ensuring your team has complete confidence before moving forward.

  1. Initial Conversation

    Start by contacting us and we'll have an initial conversation to better understand your needs and determine if we're a good fit.

  2. Share Access & Sign NDA

    We'll sign an NDA, then you'll share access to Google Analytics, Google Tag Manager and optionally your CMS (ie. Shopify).

  3. Opportunity Analysis & Presentation

    Our team will create an opportunity analysis. On our next call, we'll screenshare our findings and the potential impact it can have on performance and revenue. We have access to one thing other agencies don't. Data. We know what works without having to do a bunch of tire kicking.

  4. Review Agreement

    We'll review our agreement, scope and monthly pricing to make sure it aligns with your expectations and timeline.

  5. Sign & Kick-Off

    The final steps are to sign the agreement and for us to have a kick-off call.

  • No Annual Contracts.
  • Dedicated Team based in the United States.
Who We Work With

Whatever Stage of Business, We Deliver Results

Whether you are bootstrapped, VC-backed, are looking to be acquired, doing the acquiring, run a family owned legacy business or started a business yourself... As long as you have a growth mindset, we have a solution to reach your goals.

The SkyDiamond® Advantage: Real Stories from Our Clients

Get a glimpse into the SkyDiamond® experience. Hear firsthand accounts directly from our clients.

Andrew Gifford
Chief Marketing Officer

SkyDiamond is truly only for those who want to upgrade and turn their ecommerce website into an enterprise-level business. I'm very grateful I could be hand-held through our ecommerce strategy from conception to exit.

NJ Falk
Managing Partner

I am always on the phone with SkyDiamond. We rely on their deep media expertise to help us continually deploy highly targeted, top tier marketing strategies and uncover hidden digital gems to produce unparalleled ecommerce results.

Faye
VP of Leasing

You hire the best people. You set me up with the best team. You helped take us to a level we certainly would never be at.

There is No Comparison

Bad agencies hide weak talent behind project delays and technical jargon. You won't find that here.

SkyDiamond® Other Agencies
Team Member Experience 5-10 Years Intern or 1-3 Years
Team Member Title Senior Junior
Location United States Varies
Strategy & Coordination Weekly or Bi-Weekly Call Varies
Data Expertise Yes Yes
Marketing Expertise Yes Rarely

Maximize the Value of Your Technology Stack

Get more from the tools you're paying for and eliminate those with no value or that slow you down.

Shopify

Yes, we have extensive experience with Shopify and apps like Nosto, Rebuy, Yotpo, VWO and Lifetimely.

klaviyo

Yes, we love the revenue generated from flows and the audience sync to Google and Facebook Ads.

Attentive

Yes, we love their popup technology which increases the number of subscribers to your email and SMS lists.

Elevar

Yes, we love the additional revenue generated from server-side tracking and the increased accuracy in Google Analytics.

FAQ

All of the details you need, so you can make the decision to get in touch. View our full FAQ page here.

Data & Analytics

General

No Secretaries. No Interns.
Just an Honest Conversation with Our CEO

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