A monthly retainer can include one or multiple services. Google Ads specifically is about $3,000-5,500+ depending on the level of effort involved. The typical contract is ongoing month-to-month after the first sixty days. We do not have long-term/annual contracts or charge on a percent of media spend. We only offer one-time projects to existing clients.

No.

We measure Google Ads success through increased conversions, revenue and ROAS. We measure using multiple sources of attribution including in-platform data, Google Analytics as well as other third party tools. We also budget based on business level metrics like MER.

During the first 30 days, we set up monitoring, perform our Google Ads scorecard check and identify the lowest hanging fruit opportunities. This usually takes the form of pausing, optimizing or launching new campaigns. Although these activities are ongoing, we also attempt to resolve tracking, product feed and Google Merchant Center errors. From there we install budget trackers and reporting, and then determine next steps to improve overall performance.

Our philosophy for Google Ads is to "efficiently capture demand" for people searching for your brand or products. Organic alone typically captures 50% of your brand's demand, but with Paid and Organic combined you capture approximately 70% of your brand's demand. This incremental 40% improvement in transactions helps make your other marketing initiatives more efficient. Then we target non-brand search and shopping opportunities based on budgets and goals.

For most clients, we will run a combination of Search and Performance Max (Search, Shopping & Display) campaigns.

With consideration to seasonality and your marketing calendar, we'll discuss monthly budgets and then align on revenue and ROAS targets. In addition to this, we'll have a plan for scaling up if we are pacing ahead of plan and contingencies for if we are below revenue or ROAS targets.

Yes, we can help with creating and managing the product feed along with Google Merchant Center. We recommend Data Feed Watch. For a full managed solution, many of our clients also use Feedonomics.

Our typical cadence is a weekly/bi-weekly phone call with email in between calls. One these calls we discuss performance, coordination of key events, overall strategy and next steps. We have both weekly and monthly automated reports delivered by email for revenue/lead and budget pacing.

The typical team includes an account strategist and an expert for each channel. Whenever possible we try to match individual team members with industries they are experienced in. In most cases, you can meet the team that would work directly on your account before hiring us. The typical channel manager has 10+ years of experience with no one less than 5 years. Every team member you will interface with lives in the United States and speaks English as their first language.

Yes, you can absolutely do that. This can be a good way to start the relationship.

It is helpful if you let us know how much time is left on the contract so we can resource plan accordingly. The earlier you contact us the better. Yes, we can make the transition as smooth as possible.

Our typical point of contact has the title of VP/Director of Ecom/Marketing. In most cases, your team should include a copywriter to speak in your brand's voice, a designer to match your brand's aesthetics and a website developer to implement changes.

We are looking for clients that are trying to grow and want a partner they can trust and will listen to. You and your team should have a good handle on brand, clear company direction and a product that is marketplace/category competitive. Unfortunately, we cannot accept startups pre-revenue or those under a few million in annual revenue.

Yes, we have clients that would be happy to speak with you.

The typical client sees results within the first 30 days, but we have to tell you 60 days. More importantly, you should be able to feel the difference immediately. We call this the Action-Results Gap; the time between taking action and seeing results.

Any agency that offers a money back guarantee isn't interested in the relationship. They are just hoping to mass onboard new clients, see which stick and then drop those that don't work after six months. We take on each new client with a considerable amount of care - overinvesting time, energy and resources to make sure they are successful. Transparently, we usually operate at a deficit for the first year of any new engagement. What can we promise you? That our team will consistently show up to the best of their ability. That you will get the truth about what is working and not working, even if it is not to our benefit. We can't use the word fiduciary, but we try to act this way. We are never commissioned on any technology or recommendation we make, which allows us to maintain integrity, operate transparently and only suggest what is best.

The first thing you need to do is contact us. We'll set up an initial conversation to hear about you, the business, what you want to accomplish; along with the challenges and opportunities you see. From there, we'll tell you a little bit more about what we do. If it sounds like a good fit, we'll sign a mutual-NDA, you'll share analytics access and then over the next couple of days we'll do an assessment of your digital marketing ecosystem. Then on a follow up call, we'll screenshare our findings, answer any questions, and discuss an agreement outlining timing and potential next steps.