A monthly retainer can include one or multiple services. Facebook Ads specifically is about $4,000-8,000+ depending on the level of effort involved. The typical contract is ongoing month-to-month after the first sixty days. We do not have long-term/annual contracts or charge on a percent of media spend. We only offer one-time projects to existing clients.

No.

Yes, we can absolutely help your creative and design team. This starts with ideating on creative concepts that feel on brand, then creating variations in imagery and messaging to test. Then after running the tests and discussing the findings, we will propose future iterations to build on past success.

Yes, we can help with audience research. Typically what we find works best is broad audience and custom list targeting. This can then be layered in with interest-based and lookalike audiences (LAL). Please note that Meta has restricted interest-based targeting and it has become less important.

For most clients, we will run a combination of Feed, Stories and Advantage+ placements on both Facebook and Instagram. For creative, we will run a combination of single image, video, lead, carousel and dynamic product ads (DPAs).

With consideration to seasonality and your marketing calendar, we'll discuss monthly budgets and then align on revenue and ROAS targets. In addition to this, we'll have a plan for scaling up if we are pacing ahead of plan and contingencies for if we are below revenue or ROAS targets.

Yes, we can help with creating and managing the product feed. We recommend Data Feed Watch, Flexify and the Shopify API. For a full managed solution, many of our clients also use Feedonomics.

Yes, you should have a person that manages creative asset production, graphic design, video production (if needed) and copywriting. We are happy to propose copy ideas, but ultimately to save on approval time we ask that your team provide on brand assets and copy. We will provide the specs, dimensions, examples and what works well.

Our typical cadence is a weekly/bi-weekly phone call with email in between calls. One these calls we discuss performance, coordination of key events, overall strategy and next steps. We have both weekly and monthly automated reports delivered by email for revenue/lead and budget pacing.

The typical team includes an account strategist and an expert for each channel. Whenever possible we try to match individual team members with industries they are experienced in. In most cases, you can meet the team that would work directly on your account before hiring us. The typical channel manager has 10+ years of experience with no one less than 5 years. Every team member you will interface with lives in the United States and speaks English as their first language.

Yes, you can absolutely do that. This can be a good way to start the relationship.

It is helpful if you let us know how much time is left on the contract so we can resource plan accordingly. The earlier you contact us the better. Yes, we can make the transition as smooth as possible.

Our typical point of contact has the title of VP/Director of Ecom/Marketing. In most cases, your team should include a copywriter to speak in your brand's voice, a designer to match your brand's aesthetics and a website developer to implement changes.

We are looking for clients that are trying to grow and want a partner they can trust and will listen to. You and your team should have a good handle on brand, clear company direction and a product that is marketplace/category competitive. Unfortunately, we cannot accept startups pre-revenue or those under a few million in annual revenue.

Yes, we have clients that would be happy to speak with you.

The typical client sees results within the first 30 days, but we have to tell you 60 days. More importantly, you should be able to feel the difference immediately. We call this the Action-Results Gap; the time between taking action and seeing results.

Any agency that offers a money back guarantee isn't interested in the relationship. They are just hoping to mass onboard new clients, see which stick and then drop those that don't work after six months. We take on each new client with a considerable amount of care - overinvesting time, energy and resources to make sure they are successful. Transparently, we usually operate at a deficit for the first year of any new engagement. What can we promise you? That our team will consistently show up to the best of their ability. That you will get the truth about what is working and not working, even if it is not to our benefit. We can't use the word fiduciary, but we try to act this way. We are never commissioned on any technology or recommendation we make, which allows us to maintain integrity, operate transparently and only suggest what is best.

The first thing you need to do is contact us. We'll set up an initial conversation to hear about you, the business, what you want to accomplish; along with the challenges and opportunities you see. From there, we'll tell you a little bit more about what we do. If it sounds like a good fit, we'll sign a mutual-NDA, you'll share analytics access and then over the next couple of days we'll do an assessment of your digital marketing ecosystem. Then on a follow up call, we'll screenshare our findings, answer any questions, and discuss an agreement outlining timing and potential next steps.